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Environmental Interpretation: A Practical Guide for People with Big Ideas and Small Budgets, by Sam H. Ham
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Environmental Interpretation is the first truly applied treatment of environmental communication written specifically for people with big ideas and small budgets. Drawing on 20 years experience and the successes of his colleagues worldwide, Sam Ham presents an unusually diverse collection of low-cost communication techniques that really work.
More than 200 illustrations, photos, and technical insets provide simple instructions for designing and implementing effective education programs in forests, parks, protected areas, zoos, botanical gardens, extension and community programs, and in all kinds of agriculture and natural resource management programs.
Aside from its step-by-step, "how-to" approach, what sets this volume apart is its solid theoretical foundation. Readers learn not only how to communicate their ideas more forcefully but why the methods work. Some 20 case studies, carefully selected from throughout the Western Hemisphere, stimulate the imagination and show how others have successfully applied what this book is about.
Written for beginners and experts alike, the book represents a valuable resource for anyone faced with the need to communicate about the environment yet constrained by lack of money and experience.
- Sales Rank: #568373 in Books
- Brand: Brand: Fulcrum Publishing
- Published on: 1993-01-22
- Original language: English
- Number of items: 1
- Dimensions: 9.00" h x 1.20" w x 7.00" l, 2.02 pounds
- Binding: Paperback
- 486 pages
- Used Book in Good Condition
Review
Those of us who have had the pleasure of working with Sam Ham will be pleased to see how much of himself he has put into this book, and what a complete treatment of theory, techniques and examples he has made available to the natural resource interpreter. - Dr. John G Robinson, Director, Wildlife Conservation International
About the Author
Sam H. Ham is professor of Environmental Communication and International Conservation in the University of Idaho's College of Forestry, Wildlife, and Range Sciences. Dr. Ham's workshops on communication and interpretive methods are in demand both in the United States and abroad.
Most helpful customer reviews
0 of 0 people found the following review helpful.
Great book, reasonably priced
By Amazon Customer
Excellent, concrete ideas and information.
This is the first edition: the second edition is supposed to be the classic but it's really expensive. This was only a few dollars and was very useful.
12 of 12 people found the following review helpful.
A 'Must Have' for Interpreters
By A. Ford
This fun-to-read, chock-full of useful ideas book should be in any Interpreter's library. In fact, if I could only buy one book for my interpretive library, this would be it. Several rangers I know (inc. myself) refer to this book as 'the Bible'. This was the book I chose for the required textbook for the Interpretive training course for docents at the Desert Botanical Garden. The chapters are concise and full of examples of interpretive theory IN ACTION. Lots of whimsical pictures to illustrate main points-- but don't think just because it has pictures that it is full of fluff. It's a reference book you will pick up again and again to review interpretive techniques. Definitely a 'how-to', hands-on book.
5 of 5 people found the following review helpful.
Excellent guide to preparing interpretive programs, if a little dated
By Mark W. Bohrer
Sam Ham's Environmental Interpretation distills Freeman Tilden's six principles of interpretation into four essentials. The book then serves as a comprehensive 'how to' guide to preparing your own interpretive programs, from guided walks to exhibit signage.
Ham's principles guided me in the creation of my documentary "Tracking the Anasazi - How Great Houses and Stripped Resources Led To Abandonment". His section on creating a theme for any presentation especially helped me focus on what I wanted to say. Answering the audience's unspoken question 'So what?' is essential in any presentation.
The sections on slide shows and blackboards may be a bit dated, but their general principles apply to any media you use. Overall, this book is very valuable to anyone doing interpretation. The National association for Interpretation (NAI) uses it in their certification test.
Ham is apparently working on an updated edition, but there's no word on when it will appear.
UPDATE, 12/6/2013 - The latest version is "Interpretation - Making a Difference on Purpose".
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