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Learn the Plays
Make Your Move
- Take a page from Jeff Bezos at Amazon.com and reinvent your company
- Turn your business direction on a dime like Michael Dell
- Find your drive for customer satisfaction with Edouard Michelin
- Dial in collaboration using Edward Zander's tactics at Motorola
And get in the game with the Monday Morning strategies and inside plays of the world's top business champions.
BusinessWeek Power Plays
Marketing Power Plays
Leadership Power Plays
Game On.
Visit businessweek.com/powerplays
- Sales Rank: #2799263 in eBooks
- Published on: 2006-12-28
- Released on: 2006-12-28
- Format: Kindle eBook
About the Author
BusinessWeek is the world's number-one business magazine, famous for its award-winning coverage, inside information, and annual rankings of businesses. Established in 1929, the magazine set a new industry standard and ultimately expanded its enormous popularity through the website, BusinessWeek.com.
Most helpful customer reviews
0 of 0 people found the following review helpful.
Mini-Case Studies of Successful Strategies
By Robert Morris
This is one of three anthologies of articles which first appeared in BusinessWeek magazine, the others focusing on leadership and marketing. The appeal and value of the material will obviously be determined by each reader's own interests. The same is true of other series, notably "Harvard Business Review on...." I really appreciate having these collections of articles because (a) I may not have read all of them the first time around, (b) assembled as they are in a single volume, I can easily compare and contrast the given executives and/or companies and/or issues, and (c) having the volume near at hand means I can easily locate one or more articles whenever I need to review specific material. I also appreciate the fact that it is "totable." Stephen J. Adler wrote the Introduction to each of the three volumes.
In Strategy Power Plays, the focus is on "how the world's most strategic minds reach the top of their game." Featured CEOs include Jeff Bezos (Amazon), John Chambers (Cisco Systems), Michael Dell (Dell Computer), Michael Askew (UPS), Sam Palmisano (IBM), and Ken Chenault (American Express). Each of 14 chapters examines a specific company in which an appropriate strategy, effectively executed, helped to achieve its desired objectives. Then in a "Trends" section that follows the final chapter, readers are provided with an additional article written by Peter Engardio, "Business Prophet C.K. Prahalad is Changing the Way People Think."
I especially appreciate the narrative format which includes three reader-friendly devices: a "Lesson Plan" at the beginning of each chapter, a series of "Power Moves" throughout its narrative, and then a "Monday Morning..."review at its conclusion. These devices anchor the reader in a real-world situation, focus on the given strategic challenge, track responses to it, and offer suggestions for "sustaining the win. "
For example, here is the "Monday Morning" material that concludes Peter Burrows' article about Cisco Systems:
The Problem: Adapting an organization's aggressive growth strategy to a drastically slower market
The Solution: Instill discipline into every aspect of the business: strategy, systems, people, and culture
Sustaining the Win: Stay true to your new businesses processes, even when business starts to pick up
The emphasis in this and in each of the other chapters is on "what" to do and then on "how" it was done. Of course, there are several excellent books that devote all of their attention to a single company such as Cisco Systems and to a CEO such as John Chambers. Those who desire more information about a given company are urged to consult other sources. For most executives, however, this anthology's greatest value will be derived from lessons to be learned from a number of quite different situations in which an appropriate strategy helped, either to solve a serious problem or to take full advantage of a major opportunity.
0 of 1 people found the following review helpful.
Don't bother
By Dr. Milo Jones
This book is a dull melange of old Business Week articles, including the usual sycophantic CEO hagiography.
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